A Better Mousetrap – New Product Development Gone Wild

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I love to listen to the stories on “This American Life” recorded by Ira Glass and colleagues at WBEZ, the NPR affiliate in Chicago. So many funny, and sad, anecdotes from real life. This is a great account (verbal only) of people trying to build a “better mousetrap.”

http://www.thisamericanlife.org/radio-archives/episode/311/a-better-mousetrap

2 Responses to “A Better Mousetrap – New Product Development Gone Wild”

  1. aray

    Jan – This post sounds interesting, but you might try reloading the link, as it is not working

    Reply

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