Jan Mangos Title: The Past and Future of New Product Development – Edsels to iPads Class: MAR 2011 (Principles of Marketing). On-ground format. Time Frame: Evening Class Introduction: New product development (NPD) is an integral part of the study of Marketing, and students seem to enjoy the topic. It’s a consideration of the past, present, […]
Posts By: jmangos1
Google has made some big (not!) changes to their logo. (Hey- when you have billions in the bank, you can do this at will). Hear the radio story at: http://www.marketplace.org/topics/tech/final-note/google-gets-makeover
You’ve probably seen this ad from Swiffer. The campaign features spots featuring people who are not often seen in TV ads. Dove was a pioneer in this area with its “Real Beauty” campaign. That won a Titanium Advertising Award, and, I’m sure, lots of new consumers and supporters.
This is a fun way to introduce a discussion of new product development. Many students can add to the list.
I love to listen to the stories on “This American Life” recorded by Ira Glass and colleagues at WBEZ, the NPR affiliate in Chicago. So many funny, and sad, anecdotes from real life. This is a great account (verbal only) of people trying to build a “better mousetrap.” http://www.thisamericanlife.org/radio-archives/episode/311/a-better-mousetrap
A TED Talk by John Gerzema. Although dated (from the depths of the financial crisis in 2009), this is a thoughtful look at consumer behavior and how it can adapt to market changes.
Many people think the modern practice of Marketing promotes unrealistic consumer expectations, inequality in society, and waste. What are your thoughts? Here’s a thought-provoking video on the matter. Consumed – Is Our Consumer Culture Leading to Disaster? – YouTube.
This infographic always seems to spark a lively debate about the good and bad points of amazon. I use it in discussing strategy and the concept of disruption in an industry, which causes all competitors to re-evaluate their business models. It’s also very useful in a discussion about retailing today. The graphic is available at […]