Posts Tagged: Final Project

Mangos – Final Project

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Jan Mangos  Title: The Past and Future of New Product Development – Edsels to iPads Class: MAR 2011 (Principles of Marketing). On-ground format. Time Frame: Evening Class Introduction: New product development (NPD) is an integral part of the study of Marketing, and students seem to enjoy the topic. It’s a consideration of the past, present, […]