Posts Tagged: invention

A Better Mousetrap – New Product Development Gone Wild

Posted by & filed under Business.

I love to listen to the stories on “This American Life” recorded by Ira Glass and colleagues at WBEZ, the NPR affiliate in Chicago. So many funny, and sad, anecdotes from real life. This is a great account (verbal only) of people trying to build a “better mousetrap.” http://www.thisamericanlife.org/radio-archives/episode/311/a-better-mousetrap